What the rules cover
Cookies and other storage and access technologies
Cookies are small text records stored on a browser or device. The law is broader than cookies and applies whenever a technology stores information on, or accesses information from, a user's device.
This can include tracking pixels, link decoration, local or session storage, scripts, tags, browser identifiers, device fingerprinting and similar techniques used on websites, apps and connected devices.
Where the information is personal data, the UK GDPR and Data Protection Act 2018 also apply. PECR must be considered first when deciding whether consent or a statutory exception is available.
In practical terms
- We must identify the technologies and their purposes.
- We must provide clear and comprehensive information.
- Prior consent is required unless a specific exception applies.
- Consent controls must be granular and off by default.
- Rejecting must be as easy as accepting.
- Consent must be easy to withdraw later.
Managing your choices
Accept, reject, object or change preferences
On your first visit, the WPConsent banner should offer equally accessible options to accept or reject non-exempt technologies and to customise individual purposes. Consent is not inferred from scrolling, continuing to browse or failing to change browser settings.
You can reopen the preferences panel later. WPConsent supports a floating preferences control and a dedicated CSS class that can be added to any link or button. The buttons on this page use that supported method rather than relying on custom inline JavaScript.
Purpose categories
Technologies we may use
A technology is classified by what it actually does, not by its name. A single tool used for several purposes must satisfy an exception for every purpose or remain blocked until valid consent is obtained.
Valid consent
How the cookie banner should operate
Consent must be freely given, specific, informed and demonstrated by a positive action. Optional toggles should be off by default and the first layer should make rejecting non-exempt technologies as easy as accepting them.
The banner should identify the principal purposes and third parties, allow more detailed choices, retain an appropriate record and provide a persistent route for withdrawal. A change of purpose may require fresh consent.
Consent-mechanism safeguards
- Accept and reject options with comparable prominence.
- No pre-ticked optional categories.
- Granular controls for distinct purposes.
- Non-exempt scripts blocked before consent.
- Specific information about third-party services.
- Withdrawal available with the same ease as consent.
WPConsent configuration
How WPConsent supports preference management
WPConsent can provide a consent banner, purpose and service controls, script blocking, consent records,
a website scanner and a reusable preferences panel. The preferences panel can be opened through the floating
control, plugin shortcode or the wpconsent-open-preferences class.
A plugin does not make a website compliant by itself. The detected technologies, purposes, providers, durations and blocking rules must be checked after adding or changing plugins, embeds, analytics or advertising scripts.
Configuration checks
- Enable the banner and the persistent preferences control.
- Offer accept, reject and customise choices.
- Map each service to the correct purpose.
- Enable script and content blocking where required.
- Check consent logs and retention settings.
- Run and review a new scan after website changes.
Live technology register
Indicative cookie and service table
This table describes likely technologies and services but is not a substitute for the live WPConsent scan. Before publication, compare every entry with the website's current plugins, source code and WPConsent register.
Third-party services
Analytics, forms, maps, booking and external links
Some pages may use or link to forms, booking systems, maps, security providers, analytics or other external services. A link to another website does not itself set that website's cookies, but the provider may do so after you follow the link. An embedded service can load technologies on this website.
We should identify each embedded provider in the preferences panel and block non-exempt technologies until the applicable consent is obtained. Third parties process information under their own privacy and cookie information.
Possible service types
- Website statistics and tag-management services.
- Setmore appointment-booking links or widgets.
- Form handling, anti-spam and security services.
- Maps, video or other embedded content.
- Advertising, conversion or remarketing services if enabled.
- Social platforms reached through external links or embeds.
Changing your mind
Withdraw consent or object at any time
You can withdraw consent for optional technologies through the WPConsent panel. Where we rely on a statistical or appearance exception, the same panel or another simple and free control should allow you to object.
Withdrawal or objection applies going forward and does not make earlier lawful processing unlawful. Some existing technologies may be removed when choices are saved, and the page may reload to apply the new position.
Available controls
- Use the cookie banner on the first visit.
- Open the WPConsent preferences panel later.
- Reject individual non-exempt purposes.
- Object to an exception-based purpose where offered.
- Delete website data through browser settings.
- Use browser tracking and privacy controls.
Policy review
Changes to this Cookie Policy
We may update this policy when the website, plugins, providers, WPConsent configuration or legal guidance changes. The updated date should be revised whenever a material change is published.
Where a new non-exempt purpose is introduced, earlier consent may not cover it. The banner or preferences panel may therefore request a fresh choice.
Review the register when
- A plugin, form or security service changes.
- Analytics or tag-management settings change.
- An embed or booking widget is added.
- Advertising or conversion tags are enabled.
- WPConsent detects a new technology.
- ICO guidance or PECR rules change.
Who is responsible
Cookie and privacy contact details
Financials Direct Limited T/A Tax Accountant Exeter is responsible for this website's cookie configuration and related personal-data processing, subject to the roles of any third-party providers.
Questions, objections or privacy concerns can be sent to info@taxaccountant.co.uk or raised through the Contact Us page. Further information about personal data is available in the Privacy Policy.
Organisation details
- Financials Direct Limited T/A Tax Accountant Exeter.
- Company number 07496275.
- Registered office: 3 Brindley Place, Birmingham, B1 2JB.
- Email: info@taxaccountant.co.uk.
- Telephone: 0800 135 7323.
- Read the Privacy Policy.
Common questions
Cookie Policy FAQs
Do I have to accept all cookies?
No. You can reject non-essential and other non-exempt technologies or choose which categories to allow. Technologies that are strictly necessary for a service you request may still be used. Where we rely on the statistical-purpose or appearance exception, you must instead be given clear information and a simple, free way to object.
What are strictly necessary cookies?
They are technologies essential to provide an online service you requested or to meet another applicable legal requirement where their use is the only reasonable and proportionate method. Convenience to the website operator is not enough.
Do analytics cookies always need consent?
No. The 2026 PECR rules include a narrow statistical-purpose exception for aggregate information used solely to understand and improve the website, provided clear information and a simple, free objection method are available and individual-level data is not retained beyond what is needed for aggregation. Analytics outside those conditions requires prior consent.
Do advertising and remarketing technologies need consent?
Yes. Technologies used for online advertising, behavioural profiling, cross-site tracking, conversion measurement connected with advertising or remarketing require prior consent. They do not fall within the statistical-purpose exception.
Can I withdraw or change cookie consent later?
Yes. Use the floating cookie settings control, the Manage Cookie Choices buttons on this page or another WPConsent preferences link. Withdrawing consent should be as easy as giving it.
How do I reopen the WPConsent preferences panel?
Use a button or link carrying the WPConsent preferences class, or the floating settings button where enabled. The controls on this page use the supported wpconsent-open-preferences class.
What happens if I reject cookies?
Essential website functions should remain available. Optional analytics, embedded content, personalised features, advertising or conversion tracking may not load or may operate in a reduced form.
How do I know exactly which technologies this website uses?
The live WPConsent preferences panel and cookie scan should provide the current register. The table on this page is an implementation guide and must be checked whenever plugins, embeds, analytics or marketing scripts change.
Are cookies the only technologies covered?
No. PECR also covers pixels, local storage, fingerprinting, scripts, tags, link decoration and other methods that store information on, or access information from, a visitor's device.